MARTIN LINDSTROM, is the New York Times and Wall Street Journal Best-selling author of Buyology - Truth and Lies About Why We Buy (Doubleday New York). Lindstrom is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC New York and BRAND sense Agency London.
As one of the worlds most respected marketing gurus, he advises top executives at companies including the McDonalds Corporation, Nestlé, Procter & Gamble, Microsoft, The Walt Disney Company, Unilever and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including Wall Street Journal, New York Times, Washington Post, USAToday, Forbes, Fortune, Newsweek, BusinessWeek and TIME and featured on NBC's TODAY SHOW, ABC News, CNN and BBC, his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His five books on branding have been translated into twenty-five languages.
From building blocks to brand builder
It all began one disastrous summers day in 1982 when eleven-year-old Martin opened the doors to his own Legoland. Hed carefully designed the miniature village, planted it with bonsai trees, scooped out inch-wide canals and constructed numerous houses and ships out of Lego. Martins Legoland was installed in his parents back garden and its creator anticipated a throng of fascinated visitors. Not a single one showed up.
Conscious that something more than brilliant design was needed to attract visitors, Martin decided to advertise. He persuaded the local newspaper to run an ad a simple act that was to reveal the power of marketing. The next week, 131 people streamed through the garden gate. Among their number were two lawyers from Lego, who informed Martin with great kindness and politeness that if he persisted in using the name Legoland hed be guilty of trademark infringement. Martin was intrigued by the idea that someone had control and ownership of the name of his favorite toy and that it wasnt him. Fascinated by the concept of trademarking, and seduced by the evident power of advertising, Martin opened his own advertising agency a couple of months later, at the age of twelve.
After selling his agency in 1988, Lindstrom attended the Academy of Advertising before joining BBDO. In 1994, he went on to form BBDO Interactive Europe. Three years later he founded BBDO Interactive Asia, both of which grew to become the largest Internet solution companies in their regions. By the age of 30, Lindstrom had been appointed global COO of British Telecom/Looksmart. Working out of London and Sydney, his main role was to establish a global operation with offices across 18 countries.
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